AYA Program, managed by Union Temple Baptist Church provides temporary assistance to needy families.  The program provides case management, mentoring support, and support groups. The Aya Program contracted CR Grafix to develop their identity and marketing collateral.  The West African symbol “aya”, meaning endurance and resourcefulness is prevalent throughout the marketing campaign, and reinforces the spirit of independence and strength.  CR Grafix took the image one step further incorporating the image of family and the oval shapes for wholeness.